Word: cheez-its
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...focusing on the number of pounds of product sold, executives started looking at performance in terms of dollars. As a result, the company put increased emphasis on more expensive items, such as Special K Red Berries and Raisin Bran Crunch. Also, Kellogg bought Keebler Foods (to add brands like Cheez-It and play on Americans' increasing tendency to eat on the go) and made tough calls to control costs...
...those SpongeBob Cheez-It crackers from your kid's hands, you're not alone. Public-health advocates say food advertising aimed at children has spun out of control--infiltrating schools, sports arenas, the Web and, of course, TV, where it has become ubiquitous, thanks to the explosion of 24/7 children's programming on cable and satellite. Killing the messenger won't cure the childhood-obesity epidemic, experts agree. But calls are rising for the Feds to crack down, as a growing body of research suggests that all this advertising is doing a terrific job of whetting kids' appetite for fatty...
TRANS FAT: 1.5 grams SATURATED FAT: 1.5 g Sunshine Cheez-It snack crackers...
Smiley writes of what she knows, and she seems to know just about everything-the incubation of eggs, Cheez-It diets, tenure committees. Most of all, she knows men, women and the distance between them. Most men, she notes, are "competent in groups that mimicked the playground, incompetent in groups that mimicked the family"; many of her women assess love interests in terms of self-interest. Much of the fun of the book, in fact, comes from the way in which a canny student of human nature trains her eye on people who know nothing about any kind of nature...
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