Word: cheez
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Dates: during 2000-2009
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Consider where so many of us see our friends: at the movies, a washtub of popcorn on one armrest, a bladderbuster of Coke on the other. At a ball game, orange "cheez" dripping from our chins, like a jack-o'-lantern bleeding from a bar fight. And, of course, in those very bars, which is why the phrase "Wanna grab a beer?" in any language really means, "Would you like to socialize...
...ANYONE EVER seemed destined for the nickname "the Big Cheese," it was chemist and food researcher Edwin Traisman. In the '50s, Traisman led the team at Kraft Foods that developed sliced cheese and the distinctly American spreadable snack Cheez Whiz. After leaving his post as Kraft's cheese-division director, he invented the freezing method for McDonald's French fries...
...only that was the end of the story. After press conferences for the 7 p.m. game ended after midnight, I spent the next hour-and-a-half writing my stories. While waiting on line at a cheesesteak truck, the time changed from 2 to 3. I dripped Cheez Whiz all over my sneakers, shared a cab ride with three girls intent on making “sexual” the English language’s most-used adjective, and proceeded on to the airport for a 6 a.m. flight. Next thing I know I’m being shaken awake...
...Where to find you on a Saturday night: At 11:15, I will make my way to the most mediocre party on campus. At 12:45, I will call it a night, and proceed directly to the vending machine in the Cabot basement. There, I purchase a bag of Cheez-Its for $0.85. I finish the bag and sit for a half-hour as the baked snack crackers slowly dissolve from my teeth. First thing you notice about a girl: Her facebook profile. Your best pick-up line: Let’s get out of here lady, this place...
...focusing on the number of pounds of product sold, executives started looking at performance in terms of dollars. As a result, the company put increased emphasis on more expensive items, such as Special K Red Berries and Raisin Bran Crunch. Also, Kellogg bought Keebler Foods (to add brands like Cheez-It and play on Americans' increasing tendency to eat on the go) and made tough calls to control costs...