Word: cheez
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...only that was the end of the story. After press conferences for the 7 p.m. game ended after midnight, I spent the next hour-and-a-half writing my stories. While waiting on line at a cheesesteak truck, the time changed from 2 to 3. I dripped Cheez Whiz all over my sneakers, shared a cab ride with three girls intent on making “sexual” the English language’s most-used adjective, and proceeded on to the airport for a 6 a.m. flight. Next thing I know I’m being shaken awake...
...Where to find you on a Saturday night: At 11:15, I will make my way to the most mediocre party on campus. At 12:45, I will call it a night, and proceed directly to the vending machine in the Cabot basement. There, I purchase a bag of Cheez-Its for $0.85. I finish the bag and sit for a half-hour as the baked snack crackers slowly dissolve from my teeth. First thing you notice about a girl: Her facebook profile. Your best pick-up line: Let’s get out of here lady, this place...
...focusing on the number of pounds of product sold, executives started looking at performance in terms of dollars. As a result, the company put increased emphasis on more expensive items, such as Special K Red Berries and Raisin Bran Crunch. Also, Kellogg bought Keebler Foods (to add brands like Cheez-It and play on Americans' increasing tendency to eat on the go) and made tough calls to control costs...
...those SpongeBob Cheez-It crackers from your kid's hands, you're not alone. Public-health advocates say food advertising aimed at children has spun out of control--infiltrating schools, sports arenas, the Web and, of course, TV, where it has become ubiquitous, thanks to the explosion of 24/7 children's programming on cable and satellite. Killing the messenger won't cure the childhood-obesity epidemic, experts agree. But calls are rising for the Feds to crack down, as a growing body of research suggests that all this advertising is doing a terrific job of whetting kids' appetite for fatty...
...Beware Of Flannel-Mouth Disease" [March 1], columnist Joe Klein argues that to be successful in the presidential race, John Kerry will have to overcome the fact that he probably drinks wine, doesn't eat Cheez Whiz, speaks French and has trouble uttering simple English sentences. Is the American voter supposed to be put off by those traits? Our leaders should not be homogenized versions of the guy next door but the best of the best, regardless of a preference for Bordeaux over beer. ALEX GUITTARD San Diego...