Word: chefitz
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Jobs' actions startled knowledgeable observers as well as company insiders. Says Don Sinsabaugh, managing director of Swergold, Chefitz & Sinsabaugh, a Manhattan-based brokerage firm: "It surprised me that Jobs acted so unprofessionally. It was tacky." Apple's exasperated officers are considering whether Jobs may have violated his fiduciary responsibilities as chairman...
...introduced with great fanfare last year, may have been too dependent on a single software supplier to make major inroads into offices. The impact of the cumulative errors has been to take much of the polish off Apple's once bright image. Says Don Sinsabaugh, a partner in Swergold Chefitz & Sinsabaugh, an investment firm: "The company suffers a crisis of confidence among managers, dealers and Wall Street...
...Wall Street, Hal Chefitz, an analyst with the brokerage firm of Gintel & Co., voiced a widespread view. Said he: "Use of the name Tylenol is dead." Advertising executives, who have more than a passing interest in the subject-it was aggressive advertising and promotion by Johnson & Johnson that catapulted Tylenol into its lead position-were not so sure...
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