Word: chefitz
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Dates: during 1982-1982
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...Wall Street, Hal Chefitz, an analyst with the brokerage firm of Gintel & Co., voiced a widespread view. Said he: "Use of the name Tylenol is dead." Advertising executives, who have more than a passing interest in the subject-it was aggressive advertising and promotion by Johnson & Johnson that catapulted Tylenol into its lead position-were not so sure...
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