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...want to understand the disconnect between watching cooking shows and wanting to cook, get this: Schwan's Home Service is offering Top Chef--branded frozen meals. The idea that hard-core fans who study contestants' knife skills every week would choose to order from a giant company that's been delivering frozen food to rural America for 57 years doesn't surprise Harry Balzer, who tracks food trends for the market-research firm NPD Group. "You're going to eat four to five times today, and the one thing I know you're going...

Author: /time Magazine | Title: Can Top Chef TV Dinners Live Up to Billing? | 11/30/2009 | See Source »

...Joël Robuchon and then put out some frozen dinners?" asks Wong, who has just finished her fifth season as a culinary producer on the show. Her honesty about Bravo's branding deal may have something to do with the fact that neither she nor the five other Top Chef contestants whose recipes and faces are being used by Schwan's are getting paid for them. As for how the meals taste, she says, "They're not bad. Of course, mine was better, and the vegetables weren't overcooked...

Author: /time Magazine | Title: Can Top Chef TV Dinners Live Up to Billing? | 11/30/2009 | See Source »

That knowledge also helps the brain figure out how much pleasure it can expect from future experiences and, therefore, influences virtually any decision you make about what you might like or not like: whether you should buy the red shirt or black one, whether you'll enjoy watching Top Chef over Mad Men, whether you should leave your job or whether you should move in with your boyfriend...

Author: /time Magazine | Title: Can Dopamine Make Your Future Look Brighter? | 11/27/2009 | See Source »

...past four years, my friends and I have made it a tradition to host a typical Thanksgiving feast at our home in Kabul. As a former chef, I often look at the world through a lens of food. With friends it's how I communicate love and affection. With strangers, it's how I find common ground. To me, grocery shopping in a foreign country has always been the best way to learn about a place, and putting on a feast for friends has been a great excuse to comb the markets. What started as a modest affair has grown...

Author: /time Magazine | Title: When Thanksgiving Comes to Afghanistan | 11/26/2009 | See Source »

...good place to pick up military ration packs as well - the vegetarian menus number 12 and 19 come with sachets of dried cranberries that can be rehydrated with orange juice and chopped with local walnuts to make a tasty relish. We also plan ahead. This morning a co-chef arrived from Germany with a suitcase stuffed with slabs of bacon and cheese; another friend brought chorizo from a European vacation; and on a recent trip back from the states I was charged overweight baggage for pecans and bottles of real vanilla extract. (Watch a slideshow of the war in Afghanistan...

Author: /time Magazine | Title: When Thanksgiving Comes to Afghanistan | 11/26/2009 | See Source »

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