Word: chekitan
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...complicated financing, set up room-booking technology and modernize marketing. Many take internships and first jobs in related fields like real estate or investment banking. The training helps "prepare them to take on an industry vastly more competitive and complex than when their parents entered it," says Cornell professor Chekitan...
...essence, hotels are creating sub-brands, says marketing professor Chekitan Dev of Cornell University's School of Hotel Administration. "It's a subtle form of brand extension, with separate decor, separate signage and sometimes separate uniforms," he says. Le Meridien, a hotel chain based in London, adapted this thinking with the launch of Art + Tech, a design concept geared to sophisticated travelers who demand a stylish ambience as well as the latest in technology. The Lingotto property in Turin, Italy, built within a former Fiat factory, features an entirely separate Art + Tech building...
With occupancy rates falling and the room supply outpacing demand in the $93 billion U.S. hotel industry, the big powers are thinking small. Even though boutiques still account for just a fraction of the total market, the chains "don't really have a choice," says Chekitan Dev, marketing professor at the Cornell School of Hotel Administration. "For all practical purposes, the traditional hotel is obsolete. There's too much wasted space, it doesn't look inviting, and there's an erosion of brand loyalty." Starwood Hotels & Resorts chairman Barry Sternlicht tried in vain to lure Schrager to his camp...
| 1 |