Word: chekitan
(lookup in dictionary)
(lookup stats)
Dates: during 1999-1999
Sort By: most recent first
(reverse)
With occupancy rates falling and the room supply outpacing demand in the $93 billion U.S. hotel industry, the big powers are thinking small. Even though boutiques still account for just a fraction of the total market, the chains "don't really have a choice," says Chekitan Dev, marketing professor at the Cornell School of Hotel Administration. "For all practical purposes, the traditional hotel is obsolete. There's too much wasted space, it doesn't look inviting, and there's an erosion of brand loyalty." Starwood Hotels & Resorts chairman Barry Sternlicht tried in vain to lure Schrager to his camp...
| 1 |