Word: chemists
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Dates: during 1980-1989
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...California surfers, Michael Rodgers, 25, and Tony Cassella, 28, came up with the idea for colored sunscreens in 1982, but it took them more than three years to recruit a chemist and find a lab to make the product. The time, it turned out, was well spent. Since their Zinka appeared in February, more than 90,000 .75-oz. tubes have been sold, at $4.50 each, in the U.S., Canada, Japan and Europe. In the meantime, an Australian firm marketed a similar product, Le Zink, in October, but it did not reach the U.S. until last month. It comes...
...scale of whoop-de-do, which will cost somewhere between $10 million and $20 million, is fitting for the Coca-Cola Co. (1985 sales: $7.9 billion) as it turns 100. A century ago, according to corporate lore, John Styth Pemberton, 55, a surgeon and analytical chemist, whomped up the first batch of Coke's magic elixir in his Atlanta backyard, using a three-legged brass kettle and an oar. Now, almost exactly a year after the seemingly disastrous flip- flop decision to change the formula of the world's best-selling soft drink, Coca-Cola has emerged bigger, wealthier...
...more pleased with the company's progress than Chairman Roberto Goizueta, 54. Says he: "My job is not to be right. It is to produce results." The Cuban-born executive, trained as a chemist, has generated criticism aplenty since he took the helm in 1980. Some of that controversy began well before he tampered with Merchandise 7X, the secret Coke formula that has been kept under corporate lock and key ever since the soft drink's invention...
After warm greetings, embraces, and offers of tea, we sat down to talk with the Luries--Emmanuel, Judith and their two daughters, 10-year-old Bella and 18-year-old Anna. Emmanuel was expelled from his job as an organic chemist and now has a job in the agriculture industry where he said he was very frustrated. Judith, trained as an English teacher, is not employed. The Luries are in a position typical for refuseniks--after applying for visas they frequently are expelled from their jobs or demoted to lower positions in the same occupation. During our trip...
...family. Borlov's name has been changed. He is a scientist who was expelled from his job after applying for a visa in 1980. A few years later, officials voted to strip him of his Doctor of Science degree because of his "anti-political activity." Similarly, his wife, a chemist, is now unemployed. His daughter Marina, a bright woman who reads English literature voraciously, now baby-sits full time. Before applying to leave, she was studying chemical engineering; the university failed her and forced her to leave school...