Word: chemstrand
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...dominated since it knocked out cotton tire cord after World War II. Developing a new, high-strength rayon called Tyrex, the rayon companies formed an association to promote it, even sent teams to high schools to lecture teenagers on the superiority of Tyrex over nylon. Nylon makers, led by Chemstrand Corp.. fought back not only with advertising but with price cuts. Before long, tire-cord prices dropped so sharply that the rayon makers, working on tighter profit margins, found themselves in trouble. Industrial Rayon Corp., with two-thirds of its business in tire cord, lost money last year...
...prizes: for an animated-cartoon dialogue between a cat and a lion extolling Calo Cat Food and for a series of still pictures backed up by a sophisticated ballad ("Some girls think summer means stockings goodbye. If that's your trick you're an unhip chick") plugging Chemstrand nylons. Unfortunately for U.S. admen, their prize TV pitchmen were not entered in the Venice competition. Explained Ray Goulding, who plays Bert Piel: "They don't dig beer over there. And it's hard to get a head on a bottle of Chianti...
...industry's steel drilling pipe comes in by barge at $9 per ton v. $17 per ton by rail. The savings are so impressive that Union Carbide & Carbon has dredged a nine-mile cut to the waterway to ship goods from its chemical plant at Seadrift, Texas, while Chemstrand Corp. dredged a 22-mile channel near Tallahassee, Fla., to give its huge nylon plant access...
NYLON PRICES are being cut for the first time since 1947 in an attempt to bolster sluggish sales and avert widespread layoffs in synthetics plants. Du Pont and Chemstrand ordered 10% to 22% price cuts in nylon yarn. Dacron will be up to 30% cheaper...
...this year, compared with half a million Americans who went to Europe. Some of the tourists stay as farmers or workers, and more would like to. Industry wants to go where workers, in this age of skilled-labor shortage, want to be. Two years ago, when Chemstrand Corp. opened its $88 million nylon plant (largest in the world) at Pensacola, it got 65,000 applications for 3,000 jobs, and most of them came from the hardest-to-get categories, such as chemists and engineers...