Word: chenã
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Like the execution of Charles I, with Cheng-san Chen??s impending departure from Louie’s Superette the head will be lopped off the East River’s alcohol-consuming majority...
Another winter, and another threat from Cheng-san Chen (owner of Louie’s Superette) to close his convenience store. Last year, following the Cambridge Licensing Commission’s decision to revoke Chen??s license in the wake of his sale of alcohol to minors, Chen painted a dire picture of his store’s finances and threatened to retire early and shut down his store—unless the punishment levied on him was not too severe...
...affair with Louie’s really is coming to an end. Though he says business is “terrible,” Chen remains optimistic that his last-ditch efforts to salvage the business will succeed. Eighteen years of history are on his side, but this time Chen??s optimism might be unwarranted. The problem is, he seems unable to admit what’s really behind his recent troubles...
Retro clutter abounds, except lately Louie’s is missing one crucial thing: customers. 2004 was likely Chen??s worst year since buying the store. Sales dropped by about $150,000, he says—“a lot for a small store.” Chen says he doesn’t really know why, but he has a few theories...
This speaks to what may be the real reason for Chen??s decline in sales: checking IDs is bad business. While lost Saturday-for-Sunday sales and the fear of crime both probably play a role, eliminating a huge and loyal part of your customer base—Chen estimates that between 80 and 90 percent of his customers are Harvard students—can never be good...