Word: chenin
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Dates: during 1980-1989
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Other marketing strategies are aimed at more temperate consumers. Introduced only last year, St. Regis, the first mass-market nonalcoholic vintage, which some tasters rate as similar to a fruity Chenin Blanc, already has a following and is selling briskly. In the three years since they hit the market, some 40 brands of wine coolers--carbonated mixtures of fruit juice and wine only half as potent as vin ordinaire--have captured 5% to 8% of the wine business...
...more of the chicken, please, and another shred of the fish. A splash of the Chenin Blanc ... Perfect: a good, muscular working lunch. Serious but not pompous, the visitor tells himself, a lunch to give shape to the day. Claiborne, a soft-voiced Southerner with a little boy's grin, murmurs encouragement. Franey, a blocky, square-faced Burgundian who was chef at Manhattan's Le Pavilion restaurant during the proprietorship of the great Henri Soulé, watches with approval...