Word: chep
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Last week, through the upcountry, the big city of New Orleans and the Cajun lowlands, the avalanche fell-a record 900,000 votes in all-but not on the jambalaya pot. Licked worse than even the strongest pessimist might have guessed was 47-year-old "Chep" Morrison himself, longtime reform politician, perennial foe of the Long regime, and, all in all, a relatively moderate Southerner. The winner: James H. Davis, 59, colorless, onetime Governor (1944-48) renowned for his guitar-strumming and hillbilly compositions (You Are My Sunshine), outspoken foe of integration, and without doubt the next Governor of Louisiana...
...Jimmie Davis, sometime songwriting guitarist (You Are My Sunshine), who riled Ole Earl by stealing away the support of the Old Guard New Orleans regulars, won 207,000 votes with a serious, nonsinging campaign. With the 340,000 total votes of the nine also-rans providing the prize, "Chep" Morrison and Jimmie Davis will doubtless battle right down to the January runoff primary (the Democratic nomination means almost certain victory in the April general election...
...Republican opposition in the April 8 general election): balding, bouncy Democrat deLesseps Story Morrison, 46, onetime boy wonder of Louisiana politics. During the campaign, Morrison's five primary opponents tilted at crime and police corruption, taunted the mayor as "a dictator," whipped up false fears over integration. Confident "Chep" Morrison calmly pointed to the glassy, classy $8,000,000 city hall he built, the miles of Morrison-paved streets, improved garbage collections, New Orleans' impressive new railroad terminal and the 30 buildings added to the city's skyline in a decade (TIME...
...Senate Veteran (21 years) Allen J. Ellender. Best guess was that Morrison would try for the governorship, not only because Ellender would be a hard political nut to crack but also because Earl Long drubbed the mayor badly in the 1956 race for governor. To proud and progress-conscious Chep Morrison, the defeat still rankles...
...worried diagnosis: the old lady was dangerously ill with municipal thrombosis, high blood pressure and cancer. Morrison set out to cure all three and rejuvenate her as well. Last week, celebrating his eleventh anniversary as mayor by dedicating an eleven-story, $8,000,000, glass-and-class city hall, "Chep" Morrison, 45, proudly and properly declared his girl well out of danger and enjoying a new uplift from skyline to dockside...