Word: chep
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Poppa's Boy. Chep Morrison's family goes far back into that turbulent history. Though his political opponents glibly refer to him as a "Boston Club man," he is not a member of that proud and rigid club. Reform movements used to start in the Boston Club; generally they amounted to no more than a delicate finger-pointing at the city's bland face of corruption. The movement to which Chep belongs has been more effective...
...Chep's first political adventure was at a rally presided over by his father. Chep, then eight years old, was "poppa's" great admirer. He sat in the front row screaming, "Hurrah for poppa," so steadily that the rally had to cease until someone led Chep away to a barrel of lemonade. Chep has kept that quality of persistence...
Poppa died in 1929, leaving practically nothing. His widow went to work as the manager of the Baton Rouge Country Club, and Chep went to L.S.U. He was there when Huey Long was at the peak of his power. He graduated with a law degree, joined his brother's law firm and in 1936 was voted the "most popular escort" by the city's debutantes. He was dashing and debonair. In spare moments in 1936, he worked for the election of a reform candidate for governor against Huey's man, Richard Leche (rhymes with mesh). Leche...
...Gateway. While he was washing the old girl's neck, Chep Morrison was also finding her new jobs. While he was closing some doors, he helped to open a new gateway. That was the historic gateway to world trade which the city, in the mid-'20s, had apathetically let fall into disrepair. Louisianians like Investment Banker Rudolf Hecht, Soft Drink Tycoon William G. Zetzmann and Port Director E. O. Jewell had dedicated themselves to the task of making New Orleans one of the nation's greatest ports...
...Chep Morrison became an enthusiastic ambassador of good will. He set up a department of international relations at City Hall, enlisted unofficial ambassadors to represent New Orleans in Latin American capitals. Before he was inaugurated, he rushed off south on a good-will tour. In the past year and ten months, he has made six trips to South America, Central America and the West Indies, averaging at least a speech a day, shaking hands, warming up everyone with his ingratiating smile, sometimes impulsively handing out advice which South Americans did not ask for. Some South Americans were a little nonplussed...