Word: chep
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Dates: during 1946-1946
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When the U-boats of World War II hit hard at East Coast shipping, many Latin American traders had to turn to New Orleans. Spruce, young (34) deLesseps Story (Chep) Morrison, the city's mayor-elect, wants to keep them coming...
...Chep Morrison has talking points: the plans for a $200,000,000 deepwater seaway, a free-trade zone like New York's, and an International Trade Mart to match the culturally and socially successful International House. Airwise, the city has bid for leadership by building Moisant International Airport, the only major U.S. municipal field to be completed during the war. New Orleans still sends only two flights south each day to rival Miami's 34, but when four-engined stratospheric giants take over the Latin American shuttle, Moisant's 7,000-ft. runway will be an insignificant...
Last week, a month and a half before taking office, Chep Morrison whirled round the Caribbean circuit on a second missionary journey to tell latinos that New Orleans in the future, as in the past, would be muy simpatico...
...latinos liked to hear it: they liked Chep, too. Presidents and mayors showered him with banquets and tropical rhetoric. Chep responded by promising to learn Spanish in time to welcome them all to his city. New Orleans and its kinetic new mayor were off to a fast start in the competition to funnel postwar commerce and culture between the Americas...
Among his other political assets, Chep Morrison has a pretty 24-year-old wife, a handsome baby son. Although elected as a reform candidate by voters tired of the blatant inefficiency of the Maestri machine, he is not a reformer. ("New Orleans is no town for a Sunday blue law.") His chief ambition as mayor: to help New Orleans outstrip Miami as "the gateway to Latin America...