Word: cheris
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Dates: during 1960-1969
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...Cheri is still in its infancy. The third screen was installed only last September. They still seem to evoke only the blandness of the architect's original blueprints. But a certain carnival atmsphere has begun to emerge. The Cheri lobby functions something like a county fair. Tickets for each picture are sold in their respective kiosks. There is a huge refreshment stand stranded like a useless life raft in the center of the floor. Off to one side, there is what pretends to be both a sidewalk café' and an ice cream parlor. Remnants of an art exhibition...
...innovations--as Sack euphemistically prefers to call the gimmicks--can range from serious advancements in film exhibiting to mere trivia. After all, the Cheri is Sack's prize innovation: it is the only indoor movie complex in the country where you can park your car, step into an elevator, and arrive in the theatre's lobby. On the other hand, the much heralded ice cream parlor in the lobby is quite another matter. For 65 cents, you can make your own sundaes. So there you are. A Man for All Seasons finally reaches intermission. Quick, Harry, get into that line...
...Sack Theatres do plan to expand in other areas. Cheri-type theatres are to be built in Hartford and New York. The Music Hall and the Savoy have already presented performances by the Bolshoi Ballet and the New York Metropoltan Opera. More legitimate theatre will be presented in the large houses in an effort to reduce the high ticket prices currently charged by Boston's smaller legitimate showcases...
...year. Films guaranteed a showing must wait months to get into town. If Doctor Doolittle must be postponed, there is little chance to see a smaller film like Edith Evan's The Whisperers. This fall, in an unprecedented move, Funny Girl is to be opened simultaneously in the three Cheri theatres. It will be easier to see Funny Girl, but there will be fewer new films because of a lack of theatres. In any case, there is yet no evidence that the Sack Theatres will be adventurous enough to capture films which are either stylistically or thematically inventive. In past...
...popcorn will be buttered better, even if the film isn't quite up to par. And when your great-grandson gulps down his soma and runs out for a night at the "feelies," you can also be sure, that he will be going to a Sack Theatre--possibly the Cheri...