Word: chermayeff
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Dates: during 1980-1989
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...walks, on riverside picnics and in the bar of the Jerome Hotel, the conference has become an institution, a sort of Academy. Students and young practitioners come with their cameras and tape recorders, spouses and babies; besides sitting at the feet of such design luminaries as Saul Bass, Ivan Chermayeff, Niels Diffrient, Milton Glaser and George Nelson, they turn the Academy into a happening, flying kites, making music of all kinds and building weird experimental structures. At an altitude of 8,000 ft., some of the proceedings tend to soar into the wild blue yonder...
Noyes, who died in 1977, also developed a logo for Mobil with Chermayeff & Geismar Associates. This firm also created the fetching, letterless, four-color octagonal trademark for the Chase Manhattan Bank, probably the first completely abstract logo, whose design, says Chase, is supposed to "convey a sense of dignity and the dynamic purpose of the bank." The versatile and famous CBS eye was developed by Bill Golden, art director at CBS for 19 years. Currently, the leading imagemakers are Lippincott & Margulies, who created the Xerox logo and claim authorship of more than 2,200 others, including Uniroyal, RCA and ChemBank...
Designed by Peter Chermayeff, 45, chief architect of Cambridge Seven Associates, the building improves upon concepts the firm used in 1970 for Boston's successful New England Aquarium. Chermayeff describes the layout as similar to a symphony, with a linear structure following an "ABA" rhythm. The exhibits constitute the A elements, or as Chermayeff puts it, "something to read, confront, evoke a response." Long escalator rides from one floor to another through a dramatically high-ceilinged central space provide the release, or B elements. The building begins with a low-key introduction to water-large, blue bubble-tubes...