Word: chernus
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Screenplay by PHIL KAUFMAN and SONIA CHERNUS...
Colored Pins. Last Sunday's sale was another triumph for Liberty's special brand of mass production plus carnival barking. For weeks desperate couples had besieged Sales Manager Joseph Chernus, a serious, slight ex-phonograph salesman and ex-G.I. But he stalled them off, told them to come back on land-rush...
...Chernus churns up the buying fever with a score chart posted in his sales office. Each cream-colored pin in the chart stands for a house being looked over, each red pin for a house sold-and it tells every waverer at a glance that he is wavering against time. "Our greatest sales," Chernus says, "are between 2 and 4 in the afternoon when the crowds are thickest" (and when the score chart bristles with pins...
...Chernus and the three other executives (two lawyers and a builder) have been equally smart about most of their dealings. They joined forces right after the war when house building looked like a sure bet. For months they combed the state for building materials, stockpiling it in warehouses. Their first development, 37 duplexes and 64 three-bedroom houses, sold so fast that they decided to step up their mass production technique...
...climbed The Southerner, American Airlines' crack transcontinental transport. Southward it flew through perfect flying weather, halting briefly for passengers at Philadelphia, Washington, Nashville. Aboard the 11-ton, twin-motored Douglas was W. R. Dyess, WPAdministrator for Arkansas, on the way home. Partners W. S. Hardwick and David A. Chernus, engineers, and wealthy young Frank C. Hart, head of Hartol Products Corp., were making business trips. Young Charles Altschul, nephew of New York's Governor Herbert H. Lehman, amused himself by experimenting with his new candid camera. Mrs. Samuel Horovitz of Boston, who had never flown before, was nervous...
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