Word: cheryl
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Dates: during 1970-1979
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Since National Airlines took off with its "I'm Cheryl. Fly me" campaign in 1971, the sexy-and sexist-slogan has enraged feminists. It has also pulled in business. National reported a 23% increase in passengers during the first year of the campaign, nearly twice that of the industry as a whole. Having succeeded that well with sex. National is now drumming up an even more suggestive campaign scheduled for television airing this summer. The new ads feature National stewardesses looking seductively into the camera and breathing "I'm going to fly you like you've never...
...only win Wheaton could muster came in the doubles, as Maude Wood and newcomer Janet Clark went down to 4-6, 5-7 defeat. Clark moved up from junior varsity for the final match as Cheryl Gelzer could not make the trip to Norton. It was Wood's first doubles loss of the season...
Radcliffe's lone singles entry in the tournament, sophomore Cheryl Gelzer, came up on the short end of a 6-1, 6-0, first-round match with Mt. Holyoke's number one player Abbe Wise...
...number-one singles match saw freshman Denise Thal drop a rough 5-7, 4-6 match to Ginger Horne. At number three, sophomore Cheryl Gelzer captured the first set, 6-4, but eventually fell before Sally Burford...
...second match, Radcliffe's Cheryl Gelzer and Rita Funaro fought back from a 5-7 deficit to win in three sets. With the second set knotted, 6-6, Gelzer and Funaro won five straight points to capture the tiebreaker and carried the momentum over into the final set to win in eight games...