Word: cheryle
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...lovely blonde who is new to the Slims ads. Tiegs, her hair piled and pinned with a flower, sits as Makeup Man Way Bandy, an old friend, dips his fingers into tiny pots of color and touches up her face. What he achieves is a stronger version of Cheryl: the wide eyes more enormous, cheekbones more prominent, the nose a more perfect narrow line. "The only thing you have to be careful with is her lips," says Bandy. "They're thin, and she doesn't like a definite line or a lot of color...
...that will stop Cheryl Tiegs' modeling career; it is aeronautics. She is about to float free. Her face and her body have been recognizable for years, and now her name is known to the kids who rush to get autographs and the distraught high school boys who write earnest letters ("You are by far the most beautiful looking and shaped woman ...") begging for an old sock, a hairbrush, a nude picture. Soon it will be known to the steady and the reasonable, the people who keep their credit cards paid up and have their children's teeth straightened...
...anything. Celebrity is held to be interesting in itself, and this interest in turn sustains the celebrity. Consider the recent photo of Tiegs boogying at a Manhattan disco, Studio 54, with Tennis Player Vitas Gerulaitis. The two barely know each other. As Tiegs explains, "It was publicity." If Cheryl is straining at the mooring ropes, part of the reason is that she and her husband have been working hard to produce the necessary volume of superheated publicity. An odd result is that the makers of Virginia Slims and other products that Tiegs sells, like Black Velvet Canadian whisky and Cover...
...years from Revlon. Another agency owner, the Hungarian who calls himself Zoli, in mono-moniker fashion, sees daily fees escalating still further. Says he: "I doubt whether Hutton would step in front of a camera for less than $5,000 a day" when she finishes her Revlon contract. "Cheryl Tiegs is getting to that point too. People with faces that are well known are no longer advertising a product, they are endorsing...
Some souls must endure fate's buffets, and others are favored guests at destiny's sitdown dinners. Except for her fat period and a bit of mid-marriage bumpiness, Cheryl Tiegs' life seems to have been uncommonly secure and successful from the beginning. The warmth and strength she now shows so easily to the camera is clearly to some degree a reflection of what she knew as a child in Alhambra, Calif. Theodore Tiegs, an undertaker, was a steady, thoughtful, attention-paying father, says Cheryl, and her mother, Phyllis, was a laughing, cuddling person. Phyllis worked in a flower shop...