Word: chester
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...meantime, Chester French’s seemingly unflappable cool needs no translation. Using his omnipresent cell phone, Wallach shows me the pictures from a recent Chester French photo spread for Italian Vogue. Swathed in flamboyant, form-fitting designer garments and displaying facial expressions that exude a calculated ratio of confidence and boredom, he and Drummey are convincing in their roles as carefree budding celebrities, posing jauntily among junkyard cars...
...fourth and final night of SXSW, Chester French is slated to perform at an exclusive party thrown by celebrity gossip blogger Perez Hilton, an early fan of the band. With a guest list sure to only include critics, journalists, and members of the music industry’s upper crust, the Perez Hilton crowd is likely to be a tough one. When I arrive, Wallach is already stationed at the entrance, passing out what appear to be giant condoms. When I get closer, I see that these objects are actuallly cleverly packaged copies of Chester French’s first...
...hour later, as Perez Hilton introduces Chester French, I venture backstage one last time. I ask Drummey if he’s nervous. He responds “Fuck no” before pushing past me with the rest of the band. Despite a former plan to just “have fun” and “be less antagonistic to the audience” during this performance, Wallach takes the stage with a vengeance. Attempting to sell his songs and win over the crowd using the same force of will and energy that landed him in front...
Wallach aggressively throws several of the condom-singles into the crowd, bruising audience member Amy Phillips, a reviewer for Pitchforkmedia.com. Phillips will ultimately decide the band has whack taste: her write-up denounces Chester French as “beyond terrible” and mocks Wallach for being a “Napoleon Dynamite-looking front man pretending...
...this doesn’t make it online until morning. For the moment, Chester French has unceremoniously survived their first SXSW. As Wallach marches off into the Texan night humming melodies, Drummey and the rest of the band ready the tour van and equipment for the long haul ahead. Before we part ways, I ask the two what would happen if “Love the Future” tanks and all of Chester French’s hype, acclaim, and access to free jeans are suddenly gone. What would this mean for Wallach’s theory that taste...