Word: chesterfield
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Dates: during 1960-1969
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BESTSELLING CIGARETTE is Pall Mall, according to Printers' Ink survey. Pall Mall overtook Camel, which dropped to No. 2. Salem moved up from seventh in 1959 to sixth, Marlboro from tenth to ninth. The 1960 order: Pall Mall, Camel, Winston, Lucky Strike, Kent, Salem, Chesterfield, L & M, Marlboro, Viceroy...
...side effects of the debate to its own advantage. By flooding the market with filters that promised protection from tar and nicotine, tobaccomen turned the whole market topsy-turvy. In 1952 five brands, led by Reynolds Tobacco's Camel (and followed by American Tobacco's Lucky Strike, Liggett & Myers' Chesterfield, American's Pall Mall, and Philip Morris), held 82% of the cigarette market; today that share is held by ten brands, many of them born since then. Filters have swelled from i% of the market in 1952 to 50% today, and menthol cigarettes have gone from...
...women was so strong that when Carmen came to Kansas before World War I, it was presented against a backdrop showing a dairy instead of a cigarette factory?and Carmen herself walked onstage carrying a milk pail. Not until after Bryn Mawr lifted its smoking ban in 1925 and Chesterfield began luring women smokers (with ads showing a gentleman lighting up, and a woman coaxing, "Blow some my way") did many women dare to smoke even in their own homes...
...married the daughter of a friend from his two-year career as an army surgeon-Anne Home, who bore him four children and wrote tidy verses to Franz Joseph Haydn's music. While John padded about his museum, Anne kept a salon graced by Johnson and Boswell, Lord Chesterfield and Gibbon. Some of Hunter's students came too: Edward Jenner, who administered the first successful vaccination; Philip Syng Physick, the "Father of American Surgery...