Word: chesterfield
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...side effects of the debate to its own advantage. By flooding the market with filters that promised protection from tar and nicotine, tobaccomen turned the whole market topsy-turvy. In 1952 five brands, led by Reynolds Tobacco's Camel (and followed by American Tobacco's Lucky Strike, Liggett & Myers' Chesterfield, American's Pall Mall, and Philip Morris), held 82% of the cigarette market; today that share is held by ten brands, many of them born since then. Filters have swelled from i% of the market in 1952 to 50% today, and menthol cigarettes have gone from...
...women was so strong that when Carmen came to Kansas before World War I, it was presented against a backdrop showing a dairy instead of a cigarette factory?and Carmen herself walked onstage carrying a milk pail. Not until after Bryn Mawr lifted its smoking ban in 1925 and Chesterfield began luring women smokers (with ads showing a gentleman lighting up, and a woman coaxing, "Blow some my way") did many women dare to smoke even in their own homes...
...married the daughter of a friend from his two-year career as an army surgeon-Anne Home, who bore him four children and wrote tidy verses to Franz Joseph Haydn's music. While John padded about his museum, Anne kept a salon graced by Johnson and Boswell, Lord Chesterfield and Gibbon. Some of Hunter's students came too: Edward Jenner, who administered the first successful vaccination; Philip Syng Physick, the "Father of American Surgery...
...apparel: vests, West Point-styled jackets, wool poncho capes, hooded sweaters and jackets called "benchwarmers." New York's Peck & Peck said that sales from its mail-order back-to-school brochure are running 23% ahead of last year. Biggest demand is for old standbys such as polo and Chesterfield coats, but there is also a fad for kilt skirts and shaggy-dog coats. In Los Angeles the Smart Sixteen set is buying blankets for a sew-it-yourself skirt and blazer set. Most popular are clothes adorned with raccoon. Says Angela Kroll, buyer for Saks Fifth Avenue...
...book has 96 pages and 47 chapters, but more than half the space is blank. Chapter 47 is titled "Lord Chesterfield's Last Letter to His Son," and consists entirely of this message: "Dear Junior-Get lost-Dad." But as book stores closed last week, 42,500 copies had been sold, and Jack Douglas' My Brother Was an Only Child (Dutton; $2.50) made the bestseller lists for the ninth straight week...