Word: chesterfield
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...Chesterfield's Liggett & Myers has had a contract with A. F. of L.'s International Tobacco Workers since 1937. Last week, after Chesterfield's union workers had struck for better terms than they had in an expired agreement, Liggett & Myers re-signed for its plants at Durham, N. C., Richmond and San Francisco. Vital clause in the amended contract: "In the interest of promoting a more harmonious relationship, the company approves of its employes becoming members of the union, and therefore it is further desired by the company that those employes not now members . . . shall become members...
...plump, semibald Andre Kostelanetz was No. 1 U. S. air traveler. He made weekly round-trip flights between New York and Los Angeles, in New York conducted his Chesterfield broadcasts, in Hollywood directed cinemusic for and wooed Coloratura Lily Pons. In 1937 he repeated the schedule, and last June the pair were married. As might be expected they quickly tired of a groundling honeymoon...
...flying priest, this was almost a routine appeal. But it was not so routine that Father Schulte, as he flew north with his mechanic, Brother Beaudoin, omitted to inform the New York Times about his activities. Father Schulte dashed 360 miles to Chesterfield Inlet, found the only doctor ill, pushed on, was forced down by fog at Igloolik, reached Baffin Land to find Father Cochard still living, bundled him into the plane. Reported Father Schulte to the Times, after he got his colleague safely to a hospital in Chesterfield Inlet: "Father Cochard was not troubled with airsickness and was very...
...theme and one slogan without switching from one idea to another every few months as do many others. At any rate Philip Morris spent only $908,497 for advertising (exclusive of radio talent) in 1937 as compared with $8,500,000 for Camel, $8,900,000 for Chesterfield, $5,600,000 for Luckies, and $4,000,000 for Old Gold. And Philip Morris sold 8,200 cigarets per dollar of advertising against 6,800 for Luckies, 4,500 for Camels, 3,400 for Chesterfields, 2,200 for Old Golds...
Last week the first adbearing issue of Look turned up with 10⅛ pages (some $37,000 worth) from Chesterfield, Dodge, Universal Pictures, Sal Hepatica, Kleenex, Feen-a-mint, other medicinals & knickknacks. Ned Doyle's crew is concentrating on the 1938 schedules, since Look will guarantee 2,000,000 circulation effective May 10, raise its full-page, onetime, one-color rate...