Word: chesterfielded
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...nation's dollar reserves have plunged from $225 million to around $150 million, its trade deficit has soared to $186 million; its national debt is up to $800 million, and one-fourth of the labor force is out of work or underemployed. Garcia himself insists placidly, lighting a Chesterfield with a gold lighter, that "things are about back to normal...
Every major cigarette maker did the same. R. J. Reynolds changed the filter on its Winston brand until in 1957 it let through 3.8 milligrams of nicotine, 22 milligrams of tar v. 3 milligrams of nicotine, 22 milligrams of tar for unfiltered king-size Chesterfield. The percentages are similar for Marlboro, Viceroy, Tareyton, Parliament and the rest of the popular filters. Net effect: "The public has paid premium prices of 2? to 6? per pack . . . for 'protection' they did not receive...
...front by emphasizing market research. The Oklahoma-born son of an adman, Harper graduated from Yale ('38) and joined McCann-Erickson as an office boy. He shot up fast, became president in 1948 at 32. Since then, he has quadrupled the agency's billings (Coca-Cola, Westinghouse, Chesterfield, etc.) to $250 million last year, hopes eventually to push McCann ahead of the No. I agency, J. Walter Thompson...
...welcome fillip of talented sex and voice appeal. But the Pat Boones, Giselle MacKenzies and Patti Pages have drawn neither rating nor rooting, and Guy Mitchell will get the ax at ABC this month. Biggest disappointment: Frank Sinatra, now busily trying to puff some life into his costly ABC-Chesterfield series...
Frank Sinatra Show: "I've got it bad, and that ain't good," sang Frankie last week on the filmed half-hour show for which he has nicked ABC and Chesterfield some $4,500,000. He sure was right. Sinatra's ratings have tumbled steadily to put him below a run-of-the-mill crime series and a same-old-situation comedy that compete with him on the other networks. The electricity of Sinatra the performer has been short-circuited by his show's format and production. No filmed variety seems quite as canned as Sinatra...