Word: chesterfielded
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Arthur Godfrey was complaining that the newspapers had declared "open season" on him. Two weeks ago, he made the front pages when Liggett & Myers (Chesterfield) dropped its seven-year sponsorship of his radio & TV shows. Last week he was making headlines because of charges that he had endangered life, limb and property by buzzing the control tower at Teterboro (N.J.) Airport after taking off in his DC-3 for Virginia...
Whenever he is displeased by public curiosity. Arthur Godfrey disappears behind a velvet curtain of pressagents, vice presidents and well-rehearsed secretaries. Godfrey did his vanishing act once again last week when Liggett & Myers (Chesterfield cigarettes) withdrew its $4,000,000-a-year sponsorship from his Friday radio show, his Monday and Wednesday radio & TV shows, and the Wednesday night Arthur Godfrey & His Friends TV show...
Backstage Battle. What had ruptured the seven-year association between Godfrey and Chesterfield? Arthur's great & good friend Walter Winchell rushed into print with an explanation: "Godfrey quit his ciggie sponsors. They didn't quit him. He didn't like the commercials." New York Journal-American Columnist Dorothy Kilgallen had a different version: "Around CBS they say the split . . . was preceded by a sizzling backstage battle just before airtime," but Dorothy failed to say what the sizzling battle was about or whom it was between. Fred H. Walsh, president of the advertising agency concerned (Cunningham & Walsh), insisted...
Hidden Bodies. By week's end the dust was settling a little. General Motors eagerly jumped in to fill the sponsor's gap on the Godfrey & His Friends show and other advertisers were lining up to replace Chesterfield in the open radio &. TV "segments. CBS President Frank Stanton saw the rupture merely as a matter of personalities: "There are no hidden bodies. It was just a lot of little things. For over two years we couldn't get together on renewing a contract. It's a little like a divorce is sometimes...
...certain words disappear forever from certain shows. Thus, on Philip Morris' I Love Lucy or the Camel News Caravan no one is ever referred to as "lucky." And on Lucky Strike shows there is never any mention of camels or caravans, of hoards of old gold, or of chesterfield sofas or overcoats. An adman for Chesterfield recently rewrote the lyrics of the show tune, Blue Room, for Singer Perry Como. The offending line read: "I can smoke my pipe away...