Word: chesterfielded
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Died. Edward Henry Scudamore Stanhope, 63, twelfth Earl of Chesterfield, who in 1935 succeeded to the title bestowed in 1628 by Charles I; of cardiac asthma; in London. The family name "Chesterfield" survives in the English language, associated with an overcoat, a sofa and an elegant manner. Best known of the Chesterfields: the fourth earl, Philip Dormer Stanhope (1694-1773), famed for his letters...
...Chesterfield had the rest of the tobacco industry chain-smoking nervously. Chesterfield's maker, Liggett & Myers, had brought out the first king-size version of its top brand, identical except for size, in name, tobacco and package. What made the trade nervous was the fact that the big Chestie, without making any visible dent in the sales of its shorter brother, quickly ran up king-size sales in the test markets. Despite the 1?-a-pack higher price, dealers could scarcely keep up with demand...
...Chesterfield's makers, who only a month before had solemnly denied any intention of bringing out a new cigarette, played a couple of shrewd tricks with the new cigarette. Unlike American Tobacco, whose Pall Mall is king of the kings, it does not have to have separate newspaper, radio and TV ads, can make the same ad serve double duty. A still bigger advantage is that, where OPS has refused to allow price boosts for existing standard or king-size brands, Chesterfield was able to get 1? more for its king by proving it costs more to make...
...Stark. He sits on the edge of his chair, wide-eyed and alert to every move and inflection of the TV salesman. His interest is professional and his appraisal is that of a connoisseur. For when he is not listening to commercials, Dick Stark is delivering them. He sells Chesterfield cigarettes on TV's Perry Como Show and Gangbusters, Amm-i-dent toothpaste on Danger, Camay soap on radio's Pepper Young's Family. "Television has been good to me," says Stark mellowly. "It's given me something I never had in 18 years of radio...
...getting paid by a sporting goods company for the use of his name on golf equipment, and money for endorsing Chesterfield cigarettes (which he chain-smokes on the golf course but seldom smokes off it). He owns a couple of oil wells, a one-sixth interest in the new $2,000,000 ranch-type Western Hills Hotel near Fort Worth, and next winter he will run the posh new Tamarisk Country Club at Palm Springs, Calif., where he is building a home overlooking the third tee. Other golfers find themselves dreaming of the day Hogan will find a nice green...