Word: chesterfielded
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...deep national need. Last week his CBS programs-Arthur Godfrey Time (weekdays, 10:15 a.m., E.S.T., radio), Arthur Godfrey's Talent Scouts (Mon. 8:30 p.m., radio & TV) and Arthur Godfrey & His Friends (Wed. 8 p.m., TV)-all had Hooperatings within the magic first five. Last month, Chesterfield spread-eagled the CBS network for Godfrey by adding still another evening show, Arthur Godfrey Digest (Sat. 9:30 p.m., radio). Made up of recorded high spots from his morning routine, the Digest promptly scored a highly satisfactory 10.4 Hoop-erating...
Back to the Sunsets. The flop was loud and emphatic. When the show he called the "Manhattan Pee-rade" decided to continue without him, Arthur says his final chance on a Chesterfield show "laid a terrible...
Fired by both Chesterfield and CBS, Godfrey headed back to Washington. Even there, it seemed his magic had gone. "I had gotten to thinking like a smart-aleck Broadway showman, and people don't want Broadway every day. But little by little, I regained the humility I had lost. I got back to sunsets, fishing, horses. My interest in people returned. The show improved, clients were pleased, and fans began to increase...
...stood apart, alone. He, too, wore a Chesterfield, but the striped trousers of morning dress individualized him. With easy dignity, he carried a mace--a long, metal staff topped by a medallion. Many saluted him, but he stood apart, with his mace and his tall silk hat. And a cigarette hanging out of his mouth...
...Cross and Ted Husing (both still in radio), Harry von Zell (now in movies and radio on the West Coast) and the late Graham McNamee. By 1930 he had also hit the bottom, and was trying the first of many comebacks. It failed when, after a couple of years, Chesterfield fired him for unreliability...