Word: chesterfielded
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Selling cheap and advertising dear is the standard formula for making big money out of cigarets. The big Three-Camel, Chesterfield, Lucky Strike-wholesale for $6.10 per 1,000, of which $3 is Federal tax. Because they cannot afford to lose their mass markets they must pour many more millions into advertising than less popular brands. And because each of them sells upwards of 30 billion cigarets a year, they can afford...
...Best Foods (Nucoa Oleomargarine), Dole Hawaiian Pineapple Juice. Chevrolet and Buick are the only motor cars bidding for doctors' business. By advertisements, demonstrations at medical meetings and by packages sent to doctors' offices, Philip Morris has almost succeeded in identifying its brand as the doctors' cigaret. Chesterfield is the only other cigaret that has belatedly rushed into this influential field of smokers...
...Brace ($2.50). Account of an
engineering trip through northern Venezuela, by the author of
Hell-Hole of Creation (TIME, March 25), who was killed last July in
an airplane crash in Switzerland. ADVENTURES IN REPUTATION - Wilbur
Cortez Abbott-Harvard University Press ($2.50). Brief but penetrating
sketches of Macaulay, Lord Chesterfield, Queen Victoria, Cromwell et
al. AMERICAN NEUTRALITY, 1914-1917- Charles Seymour-F
...king still rules there. Though he affects the coral headdress of his ancestors and a curved executioner's sword still precedes him wherever he goes, he wears gold-rimmed spectacles, speaks with an Oxford accent, and was discovered last year seated in a rocking chair, reading Lord Chesterfield's Letters...
...amending its rights and powers. There are six folio volumes labelled "Autographs of English, Scotch, and Irish Peers; South Sea Documents", which contain the list of victims. Here are to be found the documents and signatures of George II, and Queen Caroline when Prince and Princess of Wales, Lord Chesterfield, the Earl of Buckingham, and Sir Robert Walpole, as well as countless others...