Word: chesterfields
(lookup in dictionary)
(lookup stats)
Dates: during 1930-1939
Sort By: most recent first
(reverse)
...theme and one slogan without switching from one idea to another every few months as do many others. At any rate Philip Morris spent only $908,497 for advertising (exclusive of radio talent) in 1937 as compared with $8,500,000 for Camel, $8,900,000 for Chesterfield, $5,600,000 for Luckies, and $4,000,000 for Old Gold. And Philip Morris sold 8,200 cigarets per dollar of advertising against 6,800 for Luckies, 4,500 for Camels, 3,400 for Chesterfields, 2,200 for Old Golds...
Last week the first adbearing issue of Look turned up with 10⅛ pages (some $37,000 worth) from Chesterfield, Dodge, Universal Pictures, Sal Hepatica, Kleenex, Feen-a-mint, other medicinals & knickknacks. Ned Doyle's crew is concentrating on the 1938 schedules, since Look will guarantee 2,000,000 circulation effective May 10, raise its full-page, onetime, one-color rate...
...last week the scene of history in the making. A Diamond Taxi drove up to 3122 Tennyson, and stopped. Out of the taxi stepped Lawyer Hamilton and Associate Justice Hugo LaFayette Black of the U. S. Supreme Court. With his hat pulled over his eyes and two packages of Chesterfield cigarets in his hand, Hugo Black marched through the garage and into the house by the cellar door in order to broadcast to the U. S. people his reply to the accusation that he belonged to the Ku Klux Klan...
...title of No. 1 air traveler in the land (TIME, Feb. 1). An accomplished orchestrator, Conductor Kostelanetz was at the same time rated No. 1 in radio popularity. He specializes in lush, full-blown arrangements of popular and semiclassical numbers and this week on his radio half-hour for Chesterfield cigarets (WABC), he prepared to launch what his sponsors declare is a new musical style, presenting brief, "streamlined" versions of symphonic works...
...fashion show from a boring newsreel short to a full-length revue that both men and women can sit through without squirming. Incidentally it not only glorifies the U. S. girl (its showgirls include such well-known models as Jaeckel's Betty Wyman, Lucky Strike's and Chesterfield's Ida Vollmar) and U. S. fashions but implies that a couturier may indeed be a forceful masculine fellow. The cinemadequate plot and up-to-date dialog are the expert work of Samuel and Bella Spewack (Boy Meets Girl...