Word: chesterfields
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...enough that cigarette ads, which seem to be one endless round of jingle-jangle whoop-de-do by a babbling brook or out there in Marlboro Country, are among the more mindless on TV.* Now they are engaged in a dreary interior dialogue. In reply to Chesterfield's joshing boast that its 101s are "a silly millimeter longer," Winston Super Kings scoff: "It's not how long you make it." Right, says Pall Mall 100s. What counts is whether you're "longer at both ends." Going everybody one less, Player's cigarettes is currently marketing a new brand in Canada...
Last week Liggett & Myers went competitors one better. With two 100-mm. brands, L. & M. Menthol Tails and Golden 100s, already out, L. & M. announced national distribution of Chesterfield 101s. The new cigarette is actually 1 mm., or 39/l,OOOths of an inch -the thickness of a dime-longer than competitors, and appears in a plum-colored pack with a large "101" on the front. To emphasize the difference and to create image, L. & M. will play on the "silly millimeter longer" feature of the cigarette, has earmarked a reported $15 million for advertising...
...Morris KF KMF 23.3 23.2 1.34 1.46 Viceroy KF 23.4 1.68 Salem KMF 23.6 1.43 Paxton KMF 23.8 1.43 Parliament KF 24.0 1.44 L&M RF 24.9 1.12 Benson & Hedges RF 25.0 1.55 Tempo KF 25.1 1.68 Tareyton KF 25.3 1.35 Alpine KMF 26.4 1.52 Kool KMF 26.6 1.88 Chesterfield R 27.0 1.18 Oasis Lucky Strike R KMF 27.1 27.1 1.42 1.38 Lucky Chesterfield Strike KF KF 27.6 27.3 1.42 1.72 Raleigh KF 27.8 1.98 Old Philip Gold Morris R R 29.7 28.8 1.63 1.37 Belair KMF 29.7 2.11 du Maurier KF 30.0 1.96 Players R 31.0 1.67 Camel...
...Chesterfield regulars...
...Chesterfield filters...