Word: chesterfields
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...sale in New York last week went L & M Filters, the first entry of the Big Three into the filter-tip cigarette market. Liggett & Myers Tobacco Co. (Chesterfield), third largest U.S. cigarette maker,* priced its filters at about 9? more a pack than regular cigarettes...
Reason for the sighs of relief: Dragnet is a blaring, full-blown version of the theme song of the popular radio-TV show sponsored by Chesterfield. Last week Dragnet was still 19th on the Hit Parade listing, although Variety now put it second among disk jockeys, third in retail, second on coin machines. Would the Hit Parade play a rival cigarette's theme song if it reached the Lucky Strike top seven? "Certainly," snapped a Lucky executive. "We couldn't possibly not play it. Our whole reputation is involved." Is the tune . likely to make...
...laws, he believes that the 30-odd antitrust statutes (dating from 1890) may need adjusting to 1953 economic facts. To examine that question, Barnes last week appointed a 57-man committee of eminent lawyers, professors, economists and Government officials. Cochairmen: Trustbuster Barnes and Michigan Law Professor S. (for Saul) Chesterfield Oppenheim, who does not believe that bigness is necessarily...
Kiplinger's letter-writing style has nothing in common with Lord Chesterfield's. Like the other Kiplinger letters, the first issue of Overseas Postscript was composed in punchy, prophetic telegraphese. Sample topics: effect of a Korean truce on U.S. output (no "sharp recession, only a wiggle" downward), cuts in foreign aid. immigration quotas, book-burning ("The State Department is ashamed . . ."). Kiplinger, who thinks a newsletter should be a two-way affair, hopes to pick topics for later letters from reader requests for information...
PALL MALL and other king-size cigarettes now selling at the same price as regular-length cigarettes will probably go up 1½ a pack this fall. Chesterfield, Philip Morris and Old Gold, whose kings already cost a penny more, have not found sales hurt...