Word: chesterfields
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...about 65% of the market, are the Coca-Cola and Pepsi-Cola of cigarettedom, far ahead of third-place Brown & Williamson (Kool, Raleigh, Viceroy), which has 10.9%. Following those three are Lorillard (Kent, Newport, True), American Brands (Carlton, Pall Mall, Lucky Strike) and the Liggett Group (L & M, Eve, Chesterfield...
...past five years. Marlboro and Winston each come in eight different styles. The largest-selling brand is now Marlboro, with 20.9% of the market. Newcomers like Reynolds' Bright (1982) and Lorillard's Satin (1983) are on shelves next to oldies like Lucky Strike (1916), Camel (1913), Chesterfield (1911) and, oldest of all, Pall Mall...
...black-and-white or black-and-yellow packages, the no-name cigarettes have captured about 2.5% of the market in the past two years. Liggett, looking for a way to reverse its steadily declining share, was the first major company to start selling the generics. Paced by its bestselling Chesterfield, Liggett had about 25% of sales in the 1940s, but that fell to less than 3% by 1981. Says President K.v.R. Dey Jr.: "We were the smallest kid on the block." The company was laying off workers, selling its foreign divisions and closing warehouses, when company executives...
...Thomas Wolfe, trying to read every book in Widener, comes to mind. But in general gentility ruled. Describing the "soul" of Harvard. Robert Stuart Fitzgerald '33 remembers a stay in Stillman Infirmary during his undergraduate years. One afternoon, a visitor called, "a slightly portly gentlemen with walrus mustaches in chesterfield and homburg, with a small black Scotty on a leash. He inquired into our condition and passed the time of day. It was Abbott Lawrence Lowell, president of the University, out for his constitutional and visiting the sick Visiting his sick. That kind of thing, soon enough...
...there will be none. A letter is not written for response but for effect. In that, it is not only art but a statement of esteem, since the effect is sought of a particular person. Even the bitterest letter is a form of homage. Samuel Johnson once wrote Lord Chesterfield, giving the earl a piece of his mind. But the mind of which the letter was a piece was the greatest in England...