Word: chevrolet
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Dates: during 1920-1929
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...mile. Though Henry Ford has added to his weapon such potent arms as the Lincoln motors and an airplane manufacturing unit, his big gun has always been Model T Ford. General Motors Corp., on the other hand, spreads its shots. It sends out a car to strike every purse-Chevrolet, Oldsmobile, Pontiac, Oakland, Buick, LaSalle, Cadillac. It carefully picks up its dead shells and turns them into electric refrigerators, an effective barrage to cover a retreat. It invests in real estate. It trains its bullets on markets far afield, on Europe, on Australia, scattering its products all over the globe...
...that properly belongs to the next higher price class."* Earlier Mr. Ford had said: "We have no desire to take business away from any automobile manufacturer. Our thought has always been that the automobile business is prosperous only when all the makers of good cars are busy." But Chevrolet motors, manufactured under the direction of a onetime Ford executive, William Knudsen, have been hitting near enough to the low-priced market for automobiles to demolish almost half the target aimed at by the Ford Motors Co. In 1924 Ford scored 2,083,545 sales to Chevrolet...
...Chevrolet Motor...
...destroys the importance of Bozo's return to this hub of greater Boston. Small wonder that sleepless heads beat upon the blanched pillow of Beacon Hill; that hatred of Sacco and his partner in disaster faded as this news flashed. Many even forgot the fight to remove the Chevrolet sign from Park Square as they meditated upon the myth of Mary...
...cars this year, he is operating at the rate of between half a million and three-quarters of a million cars. . . . " 'The Ford plant lately has been working only three days a week and far from full capacity during the three days.' " "One General Motors unit alone, Chevrolet, is declared to have produced and sold this year some 25% more cars than Ford.... The comparison-contrast, rather-for January is figured out thus:* Production-U. S. and Canada FORD CHEVROLET Cars 47,794 57,704 Trucks...