Word: chevrolet
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Dates: during 1920-1929
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...Chevrolet Motor...
General Motors Corporation's advertising is listed according to subsidiary companies and aggregates almost $3,000,000 (Chevrolet $1.650,000, Oakland $700,000, Buick $635,000). The first two items, however, include dealers' advertisements, so that it remains unde- cided whether or not General Motors exceeded Henry Ford...
...Corp. in 1919. At one time his fortune was stated to be $100 million. The smash in stocks beginning in November, 1919, wiped out most of this, and Durant was compelled to sell out his control of the General Motors Corp. to a banking syndicate. But the genius of Chevrolet soon organized his own auto company, and is said to have done well in its shares on the Curb. In 1921-22 he "came back" in Wall Street by making $4 million in Studebaker; he accumulated 80,000 shares at 50 and sold them at or about par. Stockbrokers...
...deficits of 13 orchestras?due chiefly to increased salaries?amounted last year to about $1,250,000. A casual observer outside Carnegie Hall, Manhattan, recently reported that Philharmonic players came to rehearsals in their own cars which included: Studebaker, Maxwell, Oakland, Chevrolet, Nash, Reo, Dort, Hudson, Essex, Packard. Plans to cut these deficits by coöperative "big business" methods will soon be stated by Mr. Mackay and guests...
...story told by The Fourth Estate was that the Chevrolet Motor Co. offered to pay for nine pages of advertising in the Times, if the Times would publish a 16-page supplement composed as follows: Six pages of "reading matter" on the History of Transportation and The Conquest of Times prepared by the Chevrolet Co.; nine pages of Chevrolet advertisements; one page of advertisement to be sold to another advertiser by the Times...