Word: chevrolet
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Dates: during 1920-1929
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...route to Wiesbaden were, of course, the mechanics of the Opel-G. M. deal. Every German motorcar maker knows that Opel's cheap ($650) standardized car last year controlled exactly half the German market (45,000 cars out of 90,000 total production). Yet G. M. executives, pondering Chevrolet's enormous success in the U.S., talked of scrapping the Opel, offering Germans a still cheaper car. Perhaps it might be the Chevrolet itself. Perhaps it might be a new make, lighter, with only 5 h. p., to sell at 1,800 marks...
...struck much deeper into the automobile world than a mere matter of names. A new competitive set-up began to appear. In 1928, as everyone remembers, the centre-ring automobile battle was Ford v. General Motors. The issue: Could Ford's Model "A" check the growing threat of Chevrolet and General Motors, or would Ford have to accept second place? In 1929, it seemed last week, the issue is enormously complicated by the injection of Chrysler Motors. Can Chrysler challenge General Motors...
...Chevrolet...
...Chevrolet, Chrysler and Hudson-Essex, which have led the market in 1928 sales (Ford does not exhibit) and who therefore had first, second and third choice, respectively, to space at the Show, surrendered their prerogatives to a wise allotment of exhibition room. On the main floor they displayed jointly with...
...Sloan's prediction was apparently based on three items: 1) Ford production, which did not get into full swing until the early autumn of 1928, may reach a much higher total in 1929; 2) Chevrolet, now a six-cylinder car, plans a greater push rather than a letdown in 1929; 3) Chrysler looms as a potent rival of General Motors...