Word: chevrolet
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Dates: during 1920-1929
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After manufacturing 5,000,000 Chevrolets, General Motors turned its back on the four-cylinder motor car. Last week saw the beginning of production of a "Bigger and Better" Chevrolet-"A Six in the Price Range of the Four." Dealers will get the six-cylinder Chevrolet on and after Dec. 15. First deliveries to the public will be made...
Facts about the Chevrolet...
Underselling the Whippet Six, Chevrolet becomes the lowest-priced six in the world...
...Chevrolet passed Ford when Model A was being prepared. Ford repassed Chevrolet late last summer. Now, Ford is making 6,000 cars a day. 1929 will be a telling year. Henry Ford will stand by his four and use his low price ($385 to $625) as his most potent weapon. Chevrolet will use arithmetic-six is more than four-"Bigger and Better...
...mots the Evening Club audiences laugh as they dare not in formal church. Points well-given and taken are applauded not by silent acquiescent nods but by vigorous beating of palm on palm. When the meeting closes, people go out on Michigan Avenue. Some look up at the Chevrolet sign that gives the time every 60 seconds, and set their watches with nobler intentions...