Word: chevrolet
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Dates: during 1920-1929
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...Chevrolet's Changes. For even those who personally examined the new Chevrolet models the description by Alfred Pritchard Sloan Jr., G.M.C. president, fixed the values. Said President Sloan: "The most striking advance, however, is an entirely new line of Fisher bodies, which, together with a new radiator and hood treatment, results in an artistic development which has never been equaled before in motor cars in the Chevrolet price class. The new bodies provide not only great luxury of appointment but added comfort and convenience as well as considerably more room. Four-wheel brakes have also been included to effect...
...development of the Chevrolet it has been in the past and will continue to be the policy of General Motors to offer in that car the maximum possible value that its extensive resources permit at the price, rather than to build the car at the lowest possible price...
...Chevrolet Prices. Prices are lower than for the older models. Compared with those for the new Model A Ford, they are, f.o.b. Detroit...
Model Old Chevrolet New Chevrolet New Ford...
...Chevrolet Intentions. Said Chevrolet's own President W. S. Knudson: "We of the Chevrolet Motor Co. are preparing for our biggest year. Plans already in motion for the year contemplate the production of more than 1,000,000 units, several thousand in excess of the 1927 record...