Word: chevrolet
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Dates: during 1930-1939
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Automobile Production for March showed the gain expected over February, and April is looked forward to with considerable hope of further gains. Chevrolet increased its April schedule last week from 81,000 to 85,000 against 75,000 in March, and is running ahead of Ford. Cadillac and La Salle showed an unusual gain, being 26% ahead of March 1930, 20% over 1930's first three months. Many motor-makers are very cautious, shift their plans from week to week. Total April production is expected to run to 350,000 cars against 444,000 in April last year...
Price: $895 up. Oakland's companion, Pontiac, is longer than in 1930, stronger in roof construction. It has rubber-cushioned chassis, larger-rimmed wheels, larger brake drums, a sturdier frame. Price: $665 up. Chevrolet, Ford's chief competition, is now much smarter, has added a few accessories. But Chevrolet's price on its six-cylinder line begins at $475; $20 cheaper than its 1928 four-cylinder...
After his momentous trip in 1896, Mr. de Vaux has done much traveling, all with a purpose. From bicycles he turned to automobiles. He worked for General Motors, built the Pacific Coast Chevrolet plant at Oakland. Later he became associated with another ex-GM man, William Crapo Durant, built the Durant plant in Oakland, Calif., a showplace of Western industry. Since 1929 he has headed Durant Motor Co. of California which assembles and sells Durants under a participation contract with Durant Motors, Inc. In selling. Mr. de Vaux has attained a great reputation, reaps fat commissions. He lives in Piedmont...
...Kansas City Chevrolet, Fisher Body and American Cigar plants, Montgomery Ward, Sears, Roebuck and National Bellas Hess mail order houses arranged to employ 2,500 more help...
...William Crapo Durant put together a half-dozen automobile companies, called them General Motors Co. of New Jersey. Three years later he was ousted from control. He immediately formed Chevrolet Company and by May 1916 was able to tell G. M. directors that once again he was in control. Five years later he was forced to tender his resignation. The greatest bull since Commodore Cornelius Vanderbilt was broke and jobless...