Word: chevrolet
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Dates: during 1930-1939
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Driving toward his home on the outskirts of Indianapolis, not in a racing car but in his 1939 Chevrolet sedan, he got off the road on a soft shoulder. The car skidded, hurtled off an embankment, pitched out a man who was as well known to latter-day race fans as were Wishart, De Palma and Rickenbacker before the War. Two days later, as it will to 30,000 far less skillful and less famed motorists in 1939, death came to "Wild Bill" Cummings...
...small factory in North Cambridge, Emerson, son of Haven Emerson '95, six helpers are in the iron lung business and have sold over a hundred of their products, which range in price from $1400 to $1800. Into every lung go three automobile jacks, a Chevrolet shackle belt, and three Ford steering knuckles...
...sales, as in 1936 and 1937, Chevrolet led the pack, hotly pressed by Ford, with Plymouth third. But stable for stable, the Ford, Lincoln-Zephyr combination ran third, the Chrysler line (Plymouth, De Soto, Dodge and Chrysler) second and General Motors (Chevrolet, Pontiac. Buick, Oldsmobile. LaSalle and Cadillac) far out in front. For 1939, Henry Ford has two major bids for a return to the day when flivvers led the field: 1) a new car, the Mercury, to tap the middle-price field; 2) installation, at last, of hydraulic brakes in all models. Only other newcomer in the field...
...Chevrolet, Master 85 and Master DeLuxe, is priced lower at from $710 to $766. Available: vacuum remote gearshift control ($10). The vacuum gearshift system has a manual stand-by control, for use in getting the car going if the battery fails...
...what he owes. If cotton is selling at io/ a Ib. or better, he may receive one or two hundred dollars. But he has an immense yearning for a store suit, a cotton dress for his wife, a few pretties for his children, perhaps a second-hand Chevrolet or a splendid, ancient Studebaker. So, either way he goes on living by The Book...