Word: chevrolet
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Dates: during 1930-1939
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...front-trench post during the young industry's war for survival in which hundreds of motor manufacturers were killed off. A $50,000-a-year Fordman in 1921, he next year entered General Motors as adviser to a vice president. Three years after he was president of Chevrolet. There his production genius is credited with forcing Ford to give up Model T for Model A. When a new job was created for him in 1933, as executive vice president in charge of all G. M. operations, William S. Knudsen had unquestionably made his the biggest automobile operations...
...Having begun preaching when he was 19, he was dubbed "The Leaping Parson." In 1931, brimming with zeal for applied Christianity, Homer Martin was called to the pulpit of small Leeds Baptist Church on the outskirts of Kansas City. Most of his 400 parishioners were employes of the nearby Chevrolet plant, but a few were employers. At them Preacher Martin hammered Sunday after Sunday with his gospel of justice for workingmen. He protested publicly against the 75?-per-day wages which some members of his flock were paying, invited labor organizers to speak from his pulpit. Irate deacons soon gave...
Laymen got some idea of the magnitude and complexity of G. M.'s production mechanism when it was calculated that closing of the Flint plant which makes Chevrolet motors would force closing, whether workers had struck or not, of Chevrolet assembly and parts plants in Detroit, Saginaw and Bay City, Mich.; Toledo and Norwood, Ohio; St. Louis and Kansas City, Mo.; Janesville, Wis.; Oakland, Calif.; Buffalo and Tarrytown, N. Y.; Atlanta, Ga.; Indianapolis, Ind.; Bloomfield...
...shop grievance committee from 11 a. m. to 2:30 p. m. A few key metal workers belonging to United Automobile Workers union promptly "sat down" at their jobs, bringing the whole plant, with its 7,000 employes, to a halt. Already idle were 1,500 Fisher Body and Chevrolet assembly workers in Atlanta who had quit ostensibly because several employes were fired for wearing U. A. W. buttons; and 2,400 in Kansas City whose professed grievance was the discharge of a U. A. W. man for jumping back & forth across an assembly line (TIME, Dec. 28). With...
Less than 50 key U. A. W. employes "sat down" in Fisher Body Plant No. 2 at Flint, Mich., thereby closing their plant and curtailing operations in the companion Chevrolet plant which depends on it for bodies. Few hours later a sit-down at Flint's Fisher Plant No. i closed it and crippled the Buick assembly plant which it supplies. Out of work in Flint alone were 14,600 General Motors employes; the local U. A. W. organizer called for $100,000 to finance the strike. Followed sit-downs in G. M.'s Guide Lamp Division...