Word: chevrolet
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Dates: during 1940-1949
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...planned to be ready soon to produce all of its cars. Pontiac was scheduled to start rolling off the lines in a week. Buick a week later, and Chevrolet and Oldsmobile in two weeks...
brought forth a string of major auto improvements - four-wheel brakes (which Sloan first saw on a European car), fast-drying Duco paint, Knee-Action springs, etc. They all paid well. As auto sales, notably those of Chevrolet, soared, so did G.M.'s profits. G.M. became the most profitable manufacturing enterprise in U.S. history, paying out to its 400,000 stockholders some $2,700,000 in dividends alone...
...lightweight car, startlingly different." But the final design has not been set. Neither has a plant been selected to make it nor dealers to sell it. But of one thing Kaiser was certain: the car will be built on the West Coast, will compete with the Ford and Chevrolet, presumably sell for about $1,000 (Kaiser has dropped the idea of making a jeep). With his usual enthusiasm, he promised: the Kaiser will be on the market early next year...
...Powerful Field. Last week, General Motors let out that it too is thinking about a new car, lighter, cheaper than Chevrolet. It plans to build a plant in Cleveland to produce it, possibly set up a new organization to market it. Nash Motors is also reportedly planning a new model with a wheelbase of only 86 inches (present Ford wheelbase: 114 inches). Willys-Overland also has a new small car up its sleeve. But no one was doing much talking-yet. Cracked one motorman with heavy irony: "We're not as far along as Kaiser and Frazer...
Nate Cummings plans his new Consolidated Grocers Corp. to be the General Motors of the grocery business, i.e., like Buick and Chevrolet, Reid, Murdoch would compete with Sprague, Warner for sales. Consolidated's various divisions include canners. manufacturers, importers, exporters and distributors of foods-its different branches maintaining their sales autonomy. And with his new consolidation, about twice the size of any comparable wholesale grocery firm five years ago, he plans to buck the chain stores still further by giving his customers merchandising and sales help...