Word: chevrolet
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Dates: during 1940-1949
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...shakeup, Wilson also juggled around the men who make the cars, the five car-division vice presidents, who are, in effect, big manufacturers on their own. They are: Cadillac's Jack Gordon, 48, crack engine man, who worked ten years on the new Cadillac engine; Chevrolet's W. F. Armstrong, 49, a cherub-cheeked man who is nervously cheerful about his big job of staying ahead of Ford; Buick's Ivan L. Wiles, 50, a tall, greying statistician who moved up from comptroller into Red Curtice's job; Oldsmobile's Sherrod E. Skinner...
...gets his exercise by hiking through G.M. plants, where he enjoys listening to the syncopated rhythm of the production line. While walking some guests through Chevrolet's forge plant recently, he stopped to watch a young Negro feed long, red-hot rods into a machine which twisted them into knee-action coil springs. "Look," Wilson nudged a visitor. "He's going to let the rods pile up to show us how fast he can work. See how he gives the ends a little twist? He's our best man on this job because...
...million last year). Neither apologetic nor apoplectic, Witness Coyle pointed out that G.M.'s prices had not been out of line, that there had also been "profits for the customer." He asked the Senators to step outside. There, he had parked a 1929 Buick and a 1948 Chevrolet. The Chevvy, faster, more powerful and a bigger & better car, actually sold for fewer dollars than the Buick...
...Chrysler "new" used cars were still selling at over the list prices last week. Thus, most automakers thought that car prices would stay where they were for a long time. As for Wilson, who wanted prices to come down, too, he said: "I don't expect to see Chevrolet selling [again] for $500 or $600 in my lifetime." And C.E., like G.M., appears to be in the best of health...
...Force of habit and force of salesmanship, as much as ability to pay, determine which car is bought. Over the years Buick has become the "doctor's car" because it looks prosperous but doesn't sound too expensive. Between Chevrolet, Pontiac and Olds, the choice is often dictated by the necessity of keeping up with the Joneses. And the snob appeal that sells many Cadillacs can work in reverse: many a man who can afford one buys a Buick instead, for fear the neighbors will think he is putting on airs...