Word: chevrolet
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Dates: during 1940-1949
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...division heads eyed their competitors, but they weren't having any trouble selling their own cars-yet. Cadillac, for example, boasted a backlog of 113,000 orders and up to 17 months' wait for delivery; Chevrolet, 1,500,000, and up to a long two years-all depending on the dealer's allotment and backlog...
...Three. Basically, the new models not only look alike; as far as the midsection of the body is concerned, many are identical. The small Oldsmobile (the Futuramic 76), Pontiac and Chevrolet have the same body from windshield to rear window; Cadillac, the big Oldsmobile and Buick also share a body style...
...same way that design now overlaps, so do prices. List f.o.b. prices on the 1949 Chevrolet range from $1,360 to $1,878; on the Pontiac from $1,721 to $2,722; the Oldsmobile from $1,764 to $3,338; the Buick from $1,787 to $3,797; the Cadillac from $2,840 to $5,253. Thus G.M.'s five divisions are competing among themselves...
...first big postwar coming-out party, the debut of the 1949 Chevrolet and Pontiac, General Motors Corp. had spent a million dollars. The world's biggest automaker had bundled threescore U.S. automotive editors (and plenty of potables) aboard its Astra Domed, diesel-drawn "Train of Tomorrow," for a free ride from Detroit to New York. It would pick up the tab for a three-day whirl of luncheons, receptions and banquets for 5,000 people. All over the U.S., G.M. dealers were also cutting capers; Omaha Chevrolet dealers sent a flagpole sitter aloft for nine days...
...CHEVROLET had been radically changed in a big bid to stay out front in the lowest-price field. Lower and bigger, the Chevvy has larger windows, curving windshield, and new front-axle springing to make riding and steering easier. Also, for better riding, the rear seat has been moved ahead of the axle; for better visibility, the defroster keeps the entire windshield clear. Seats are wider, 60 inches in front and 58⅜ inches in the rear. Both the Fleetline (with the torpedo back) and the Styleline (with the square "bustle back") have Chevvy's 90 h.p. valve...