Word: chevrolet
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Dates: during 1940-1949
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...Armstrong, 49, a G.M. vice president since 1944, moved up to general manager of Chevrolet, replacing the late Nicholas Dreystadt...
This fall Manhattan's R. H. Macy & Co. joins the animal fanciers with an owl whose, chest lights up with a big "6" (6% saving for cash). To dramatize various features of their service, New York's Chevrolet dealers plan to hire six dwarfs. Fitted with plastic masks and dressed as garage repairmen, the dwarfs will be addressed as Howdy, Quickie, Tidy, Thrifty, Brainy and Brawny...
...Except the six-cylinder business coupé, which was reduced $5 to bring it $2 below Chevrolet's comparable model, thereby giving Ford the chance to crow that it had the lowest-priced car put out by the "Big Three...
...line with most automakers, General Motors Corp. last week raised all its auto prices 8% to make up for increases in pay and materials (up $80 to $1,160 on a Stylemaster Chevrolet business coupé; up $119 to $1,685 on a Buick Special 4-door sedan). And Chrysler Corp.'s K. T. Keller said that other carmakers would have to start figuring new retail price increases as a result of the steel boost. Said Keller: "When our costs go up, prices have to follow." Automobile men guessed that the price rises would average over...
Slicks. The best of them look as well on a library table as Town & Country. Except for its Chevrolet ads, General Motors' slick Friends (1,400,000 a month) could pass as a regular picture magazine. Restyled three years ago by the Standard Oil Co. (NJ.) as a luxury magazine, The Lamp, which goes to 255,000 readers, pays up to $2,500 for articles. Chrysler's Overseas Graphic is exported (in English and Spanish) to 20,500 foreigners...