Word: chevrolet
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Dates: during 1950-1959
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Prices were little changed, but only Chevrolet and Pontiac looked much like the 1953 models, and even Pontiac brought out a new series, the Star Chief, to give car buyers a sporty-looking car at slightly higher prices ($100 more) than 1953 models. Buick was new from wheels to wrap-around windshield (TIME. Jan. 11) and so were the Cadillac and Oldsmobile: ¶ Oldsmobile is two inches longer and three inches lower. The lines are long and sweeping, with a massive grill, recessed front doors and a wrap-around windshield...
...cars and trucks in the U.S. this year v. 7,000,000 last year, the most optimistic estimate in the industry. G.M.'s new $1 billion expansion program, which is in addition to the $2 billion already spent since war's end, will give Chevrolet a new spring-and-bumper plant and another small-parts factory in Flint, Mich...
...engines and sleeker lines. Ford was the only automaker besides G.M. to gain more of the market last year (it gained 2.1%), and is anxious to increase its 25.3% share in 1954. Ford has set aside $500 million for expansion, much of it to boost Ford production up to Chevrolet's 35,000 weekly level. Said Henry Ford II: "We hope we can be first in 1954." While he looks for about a 10% drop in overall auto output this year, Ford foresees no decline from his company's output of 1,500,000 cars last year. Next...
Getaway. In Oakland, Calif., a customer walked into the Val Strough Chevrolet Co., asked to see the newest models, chose a two-door sedan, said: "This looks like what I want," got behind the wheel, started the engine and drove...
...Willys Motors announced a new two-passenger sports car, the Kaiser Darrin 161, designed by Howard A. Darrin, who has done cars for Packard and Lincoln as well as custom cars for Rita Hayworth and Errol Flynn. Like Chevrolet's Corvette, the Darrin 161 has a plastic body that weighs but 300 lbs. (total weight: 2,175 lbs.). Powered by a six-cylinder, 90-h.p. engine, it has six forward speeds and doors that slide into the front fenders instead of opening outward. Factory list price...