Word: chevrolet
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Dates: during 1960-1969
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Slow Trio. Some strange things are happening in the nation's most influential industry. G.M. has actually increased its share of the industry's sales, from 50.1% a year ago to 51.3% last month, but its volume is down because of a 10% lag in its Chevrolet Division, which accounts for half its output...
Chevy Division Manager Elliott ("Pete") Estes has fallen behind his competitor (and Bloomfield Hills neigh bor) Don Frey, whose Ford Division in October outsold Chevrolet 194,000 cars to 192,000. None of the regular "lower-priced three" cars are burning up the track, but racier, higher-priced models are doing splendidly, and auto economists point out that "the sales mix is very rich...
Everybody Has One. Specialty cars date back to the early 1950s when Ford introduced the Thunderbird and the Mark II Lincoln Continental, and Chevrolet came out with its fiber glass fendered Corvette. Then in 1963, Buick introduced its Riviera. The market really began rolling two years ago when Ford brought out the hot, bright, popularly priced Mustang. Every other auto division in Detroit rushed to produce something like it. Dodge pushed the Charger, Oldsmobile the Toronado, Cadillac the elegant Eldorado, and American Motors Corp. the Marlin. Chrysler-Plymouth cut a year off the development time of the Barracuda in order...
...blond, 200-lb. American who had stopped in his southbound car, tried vainly to start the Villagómez car, and started shooting when the youngsters giggled at his failure. He wore a white shirt and dark trousers, she said, had two gold teeth, and drove a blue 1958 Chevrolet with Texas plates. Mexican police immediately began a massive man hunt for all Americans who had crossed the border at Laredo on Oct. 12. In a dusty village 130 miles northwest of the murder scene, they picked up Simmons-and immediately freed him as the wrong...
...committed all four murders. But all they knew was that he is probably a Negro (negroid hair was found on one victim), that he has O-type blood (determined through tests on the rapist's semen), and that he may drive a bronze and cream 1959 Chevrolet (which was spotted near the areas where Mrs. Hochhausler and Mrs. Messer were killed). Understandably, jittery Cincinnati was beginning to wonder if it is in for a reign of terror like the killing spree that had Boston women besieged for two years...