Word: chevrolet
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Dates: during 1960-1969
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...Wife Louise live in a modern, white house in Detroit's executive suburb of Bloomfield Hills. (Their daughter is married to a Chevrolet dealer in Florida, and their two sons-both Harvard law graduates-are lawyers). Of course Roche has a Cadillac, but he often test-drives a different car home from the production lines. He wears his responsibility as comfortably as an old shoe. When he got word last June of his promotion to a job that paid him $557,083 in 1965, he celebrated with Fred Donner and ex-President John Gordon by going...
...some luxury cars. The fastest risers-Chevelle, Chevy II, Tempest, Riviera, Fairlane, Lincoln, Belvedere, Coronet-were all restyled for '66. The largest numerical declines have been among some of Detroit's big, bread-and-butter cars-the Plymouth Fury, the standard Ford and G.M.'s Chevrolet. All of them had simply been face-lifted for '66, but they will be completely restyled for '67, thus may fare better...
...Chevrolet division has been in trouble for some time, and last July G.M. turned it over to ex-Pontiac Boss Elliott ("Pete") Estes for some quick fixes. Chevy's styling was a bit bulgy, and its workmanship gave rise to widespread customer complaints about ill-fitting upholstery, rattling doors and leaking windows. Estes visited every one of Chevy's assembly plants, test-drove cars straight off the assembly line, and ordered repairs on the spot...
...unsold cars swelled to 1,582,000 compared with 1,337,500 a year ago. All the publicity about the industry's safety record has begun to damage the automakers, notably General Motors, whose Corvair sales are off 53.4% from last year's rate and whose entire Chevrolet division is down...
Wayward Dealers. The case involved an operation in which a dozen Los Angeles area Chevrolet dealers, beginning in the late '50s, sold cars to discounters who in turn sold the cars to the public. The discounters drummed up business in high-profit-margin territory, even worked from rented space in supermarkets, where they took orders for Chevrolets at prices often as much as $175 below the going rate. Local dealers' groups hired private detectives to find out which of their members were operating through the discounters, and G.M. dried up the operation by threatening to lift the wayward...