Word: chevrolet
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Dates: during 1960-1969
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Four men jumped the Winthrop Sophomore, leaving him with a black eye and a swollen lip. Watson chased his assailants to Massachusetts Avenue, whence they made their escape in what an innocent bystander identified as a green 1956 Chevrolet...
Under Sloan's pioneering presidency, G.M. emphasized the closed body instead of the open touring car, pushed used-car trade-ins, installment buying, annual model changes, and built a six-car price range from Chevrolet to Cadillac that encouraged buyers to trade up. Sloan had definite ideas about styling, and he did not always like what he saw, even at G.M. In 1957 he was particularly distressed at one industry trend. "They're not making cars any more," he complained. "They're making fins...
...next few years. A.M.C. is a $1 billion corporation, which would seem large enough for stability-except in the auto industry. In a field of behemoths, A.M.C. is not big enough to compete under present conditions. Last year it sold 322,095 vehicles in the U.S.; General Motors' Chevrolet Division alone sold seven times that number. Smaller volume means higher per-car production costs. With only three lines of cars, A.M.C. is less able to shift assembly lines to a stronger sell (the Ambassador) from a weak one (the American). The company has also been hurt by unsuccessful design...
...escape, the home on wheels, the second self, the great American dream. Racing them has as much ritual as the Japanese tea ceremony." He even brought his own hot-rod to London last summer. The chopped-down 1930 Ford roadster with an exposed, chrome-plated 1955 Chevrolet engine and Offenhauser manifolds drew more attention than a Rolls-Royce Silver Cloud with the Queen inside. He sold it at a London traffic light...
...heavy-truck companies are developing increasingly sophisticated new equipment. Chevrolet showed off a turbine engine last week at the Manhattan convention of the American Trucking Association, though the current high cost of turbines may delay their widespread introduction for some time. Trucks are now equipped with air conditioning, pushbutton windows, transistor radios, bucket seats and adjustable steering wheels. Most big trucks carry beds with innerspring mattresses for the alternate driver; companies are planning to add bathrooms, pantries and even TV before long...