Word: chevrolet
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Dates: during 1960-1969
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...Harm from Piggybacking. With 37% of the truck market, Chevrolet easily leads other truckmakers in sales, is followed by Ford and Harvester. The two hottest sellers are the Mutt and Jeff of the industry: the small delivery truck and the huge tractor-trailer. Chevrolet's 61 models have cornered 78% of the small-truck market, which has mushroomed until it now accounts for 76% of all truck sales. The light trucks have even inspired some leisure-time cousins: small, rugged vehicles that are designed for camping, recreation and family hauling. To satisfy this market, Chevrolet has introduced the Chevelle...
...ANTITRUST. To what extent can manufacturers restrict franchise retailers? Chevrolet dealers in Los Angeles sold new cars at bargain rates through dis count houses. By stopping them, argues the Government, General Motors restrained trade and violated the Sherman Act. The trustbusters insist that such franchise agreements hobble merchants across the country...
...favored position with the big rent-a-car agencies. Here, some major changes are occurring. Chrysler has already won the lion's share of the Avis rental business from Ford, and Hertz by year's end will complete a switch that will make Ford rather than Chevrolet the predominant car in its fleet...
...Lincoln-Mercury division. "There is no salesman riding along, and nobody bothers the guy. The car practically sells itself." The auto companies help pay the costs of any rent-a-car ad that plugs their cars by name; one reason Hertz is switching to Ford is that Chevrolet declined to pay more of mutual advertising costs, while Ford offered to pay a generous half. Rental cars are usually bought through local dealers, but Chrysler supplies them on a leasing basis only, trades them for new cars after just six months to make sure customers never wind up renting a battered...
...search of what they call "image rub-off," dealers lend cars for local parades, but Detroit usually steps in when the occasion or the person is big enough. Miss America rides in an Oldsmobile, Miss Teen-Age America in a Mercury and Miss Junior Miss in a Chevrolet, all donated by the companies. During their visit to the U.S. in November, Princess Margaret and Lord Snowdon will have the free use of a Chrysler Imperial. For the Pope's recent journey to New York City, Ford supplied a custom-built bubbletop and 14 other Lincolns...